COKESTUDIO FOR DEAF
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Problem

• Increase the brand love for Coca Cola and the platform of Coke Studio.

Solution

• 9 million deaf people in Pakistan – people who can’t Experience the magic of Coke Studio.
• Collaborated with Ogilvy1K1nd (China) to develop an experience to pay an ode to music and the deaf.
• https://www.youtube.com/watch?v=2QzAl4HIXY8

Results

• Total Impressions: 5 Million
• Total Video Views: 3.75 Million
• Total Social Shares: 65 Million

MEDIA KIT

Campaign 2 (CSR) #FOREDHI RAMADAN’17
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Challenge

• After the death of Edhi Sahib, the donation has gone really low
• Increase the awareness of the collaboration of Coca Cola Pakistan with the Edhi Foundation

Solution

• Let people know about the initiative of Coca Cola with Coca Cola #BottleOfChange
• Strong influencer Strategy with FB Live Challenge to increase donations – Hashtag: #ForEdhi

Results

• Increase the sales of Coca Cola by 10% in the month of Ramadan thus helping to raise the donation