Panasonic North America

I am the intern at Panasonic North America.

Working towards paid initiatives for PNA’s growth, brand love and engagement. We are rrunning multi-channel digital campaigns targeting GenZ and Millenials. Our initiatives include, Panasonic Green Impact (PGI), Olympics – Team Panasonic, CES and so many more.

We are also managed and optimized integrated marketing channels, including email, SEO, SEM, and social media to achieve digital goals for our Panasonic business units. We conduct A/B testing and data analysis to fine-tune messaging for diverse market segments, ensuring KPIs were consistently met.