Commeteer

“Commeteer is not just a fad but a tasty coffee experience”

PROBLEM: Cometeer’s estimated annual revenue is currently $27.5M last year with a $100M investment.

OBJECTIVE: Increase awareness and engage with consumers to have the first trail of Commeteer thus increasing online subscriptions.

INSIGHT: The world is stressful and people are unpleasant before you sip your coffee

STRATEGY: You freeze when life gets overwhelming.

Cometeer is the instant barista-style coffee that helps power your brain so that you can overcome life’s curveballs.

CONCEPT

When it comes to dealing with life, control is everything.
That’s why it’s frustrating when things get chaotic.
It overwhelms.
It paralyzes.
It petrifies.

IT FREEZES US,
forcing us to watch life seemingly fall apart

But this isn’t something
a good cup of coffee can’t solve.
And it’s not just a cup of coffee.
It’s Cometeer Coffee.
It’s a puck of frozen coffee
And as it melts in your mug.
It melts away everything that has frozen you.
With just a sip, everything falls back into place.

So the next time when…