Fenty Beauty

“Beauty begins the moment you decide to be yourself.” – Coco Chanel

Target Audience: Playful Curators

Objective: To increase awareness of Fenty Beauty as the top-of-mind brand for inclusive makeup

Problem: Finding the makeup that suits your skin is harder than it should be. It’s an experience that alienates you from your body.

Insight: I want to feel like myself when I wear makeup. I just want to amplify my beauty and confidence as ME.

Strategy: Fenty Beauty gives you the shade that’s true to you.

The Concept

Makeup is supposed to be your second skin.

It isn’t a mask you hide behind.

It’s something that highlights your beauty

and amplifies your confidence.

It’s an emphasis on your true self.

YOUR True Beauty.

Getting the makeup that isn’t for you…

alienates you from the beauty within your skin.

This is why finding the makeup that best suits you

is what we value here at Fenty Beauty.

With our 58 different shades of foundation;

you can surely find the color that matches your beauty

and in turn, find the makeup that is meant for you

Fenty is makeup you can trust.

Fenty is FOR YOU. “FENTY4U”

Creative Execution