Mercedes

Rise of the EV & Emerging Mercedes Benz as the main player in the market again

Objective: Establish Mercedes as a leader in EV
Mind share if not market share

Used the 3 Truth Framework to generate our idea

Brand Truth: Every drive with Mercedes-Benz fuels innovation, carrying forward their legacy of luxury and commitment to invention.
Environmental Truth: We live in a smart, digital world where the demand for cars is evolving and innovation is driving the change.
Consumer Truth: They aim for luxury and innovation, feeling in control, yet they also value a car’s history and prioritize safety.

Big Idea: Live The Innovation

To create a community of EV drivers by redefining luxury through our commitment to innovation, accessibility, and status.

Concepts:

Worked with the amazing Aliza, Isabella, Lydia & Shivangi