Fall Winter ’21 For Shoe Planet

#Walkofconfidence

– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – –

Problem

• After Covid-19, The brand wanted to have a strong comeback
• Increase the sales and make up for the closure of the lost retail market

Idea

• #WalkOfConfidence campaign, showcasing a better world where your shoes are your ally to walk with confidence
• Increasing reach and giving a better customer service on every touchpoint
• Big Idea: ShoePlanet is your ally in bringing the confidence you need for every  occasion of Life

Impact

• More top-of-mind share
• Largest Sales in November for 2 years. i.e. Rs. 70Million in one month
• High engagement on DVC and influencer content

Videos

• https://bit.ly/3BjsKx3
• https://bit.ly/3vpuMrB
• https://bit.ly/3vmE6fY
• https://bit.ly/3ozulHl

ShoePlanet

Makeover of the Website

– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – –

The entire world was closed because of Covid-19 affecting the sales to Zero

It is the perfect time to run the business with the Launch of the website and

E-commerce for ShoePlanet

Impact

• Shop from the comfort of your home and buy shoes online
• Sales for the year we launched Shoeplanet.pk: 38M+