TELENOR PAKISTAN

#JOMEINCHAHOON

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Repositioning for Telenor4G – Jo Har Pakistani Chahay

Hashtag: #JoMeinChahoon

Big Idea: Telenor believes Pakistan would be a better  place

If every Pakistani had the power of data to  shine as an individual

   

Impact

#JoMeinChahoon was trending worldwide

+14M impressions with +200K interactions in the first week

3000+ #JoMeinChahoon Stories via UGC

 

#JoMeinChahoon

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Creating a series of DVCs to strengthen our emotional message for #JoMeinChahoon